case studies

Self-Serve Website Builder: a dot-com...not a dot-bomb


It was 1999 and the dot-com boom was nearing its peak. The Company was developing a cutting-edge, self-serve website builder for the small-business market; however, it faced two problems: 1) retaining its tech team in the face of dot-com raiders seeking to pirate its talent; and, 2) creating a business strategy that allowed the Company to grow in the If it's on the Web, it's free culture of the dot-com boom. Click for More Details

Online Advertising Firm Needs a New Plan


The Company had created a proprietary system for creating and managing pay-per-click keyword advertising campaigns on the leading search engines (i.e. Google, bing and Yahoo). The technology was world-class but the Company was burning cash...with no end in sight. Click for More Details